Founder stories · Cohort 01 · Consumer products
AURA
Building a drink for student life.
First-cohort milestone
350+ customers
01
The problem
AURA is working on an alternative to energy drinks for students who want a sugar-free option.
02
What they are building
The team is building a consumer drinks business around that audience, taking a product developed for student life to its first customers.
03
Their time at Kickoff
AURA joined the first Kickoff cohort and was one of the five startups to pitch on the Demo Day main stage.
04
The next step
The first-cohort record reports more than 350 customers after the team's first year of selling.
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